HubSpot Architecture & Setup
New portals or messy ones. I design data models, pipelines, properties, and user setups that match how your business actually works.
HubSpot • RevOps • Automation
Turning messy HubSpot portals into systems that actually work.
I’m Christopher Asuncion, the person teams call when their HubSpot setup outgrows quick fixes. I design architecture, automations, and reporting that make sense to sales, marketing, and leadership.
Quick snapshot
- Experience: 8+ years with HubSpot, operations, and integrations.
- Strengths: complex workflows, data structure, automation debugging.
- Tooling: HubSpot, Make.com, Node.js, custom coded actions, APIs.
Where I help teams most
Think of Nxtode as the “next iteration” of your RevOps stack: cleaner data, smarter automation, and fewer surprises.
Automation & Workflows
Lead routing, lifecycle, SLAs, NPS follow-ups, renewals, and revenue workflows — with guardrails, not chaos.
Reporting & RevOps
Dashboards that leadership actually uses: pipeline health, funnel performance, CS SLAs, and campaign attribution.
Integrations & Custom Code
API-based integrations, custom coded actions, Make.com scenarios, and data syncs that don’t silently break.
Selected work & case studies
A few examples of the kind of systems I design and support. Full write-ups will live in the blog.
Real Estate – Marsden Park
HubSpot Solution Design & Automation
Conversation-based parser that turns REA enquiries into structured objects (Contact, Enquiry, Deal) with full audit logging.
Education – Tutoring & Support
Full Customer Journey in HubSpot
From enquiry to recurring subscription: emails, WhatsApp, surveys, refills, and delivery workflows orchestrated in HubSpot.
B2B Services – Multi-brand Group
Multi-portal Governance & Audits
Standardised lifecycle stages, lead statuses, and reporting across brands, with playbooks and training for internal teams.
Notes from the systems desk
Long-form articles on HubSpot, RevOps, and automation design. These will later link to full MDX posts.
HubSpot
Cleaning a HubSpot Portal Without Breaking Reporting
Coming soon — full write-up in the blog.
Automation
When to Use Workflows vs Make.com for Automation
Coming soon — full write-up in the blog.
RevOps
Designing a CRM That Sales Actually Uses
Coming soon — full write-up in the blog.
About Nxtode
Nxtode is my umbrella for the kind of work that rarely fits inside a standard job description: untangling CRM setups, mapping real-world processes into HubSpot, and building automations that people actually trust. I’ve worked with agencies, education providers, B2B services, and internal teams who needed more than “a few workflows.”
Most of my projects start with an audit and a working session. We define the actual problems, sketch the ideal system, then iterate with clear documentation so your team isn’t dependent on me forever.
Let’s fix something together
Whether your HubSpot portal feels out of control, your reporting doesn’t match reality, or you just need a second brain on a complex workflow — send me a quick note and I’ll reply with a few options for next steps.
Email: chris@nxtode.com
A simple HubSpot or form-based contact flow can be added later and wired into your own portal.